Paid Search
Google Ads & PPC That Delivers Qualified Leads, Not Wasted Spend
We manage Google Ads campaigns for healthcare practices and UK businesses that need lower cost per lead, better targeting, and transparent return on ad spend.
Common Challenges
- Ad spend is increasing but lead quality remains poor or untracked
- Campaign targeting is too broad, attracting irrelevant clicks
- No conversion tracking means no visibility into what is actually working
- Landing pages are disconnected from ad messaging, reducing conversion rates
Expected Outcomes
- Lower cost per qualified lead through precise targeting and bid management
- Higher quality enquiries from intent-matched search campaigns
- Transparent ROAS reporting tied to real business conversions
- Consistent pipeline of new patient or client enquiries from paid search
What We Deliver
Full Google Ads account audit with waste identification and opportunity mapping
Campaign structure build with keyword grouping, negative lists, and ad copy
Landing page alignment review and conversion rate recommendations
Conversion tracking setup for calls, forms, and booking actions
Delivery Process
Step 1
Audit
Analyse existing account performance, targeting gaps, and conversion setup.
Step 2
Build
Structure campaigns, write ad copy, set bids, and configure tracking.
Step 3
Launch
Deploy campaigns with controlled budgets and monitor early performance signals.
Step 4
Refine
Optimise bids, test ad variants, expand keywords, and improve landing pages monthly.