Sussex Uni Pharmacy Pharmacy Website & Digital Growth
A full-service digital transformation for a university pharmacy — custom WordPress development, PharmOutcomes integration, Google Ads campaigns, and targeted SEO that drove 400% search growth and over 200% increase in private services revenue.
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SEO
Search Growth
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A full-service digital transformation for a university pharmacy — custom WordPress development, PharmOutcomes integration, Google Ads campaigns, and targeted SEO that drove 400% search growth and over 200% increase in private services revenue.
Services Provided
- Custom WordPress Theme Development
- PharmOutcomes Assessment Form Integration
- Google Ads Campaign Management
- Content Creation & Optimisation
- Technical & On-page SEO
- Private Services Growth Strategy
- Local SEO & Google Business Profile
- Digital Marketing & PPC
- Schema Markup for Healthcare
- Conversion Rate Optimisation
Key Features
200%+ Private Services Growth: Targeted digital strategy specifically focused on private pharmacy services, driving over 200% growth in bookings and revenue.
400% Google Search Increase: Comprehensive SEO overhaul and Google Ads campaigns boosted organic and paid search visibility by 400%, dominating local pharmacy queries.
PharmOutcomes Integration: Seamlessly embedded PharmOutcomes assessment forms into the site, enabling patients to complete clinical assessments online before visiting the pharmacy.
Lighthouse 100/100 Performance: Lean custom WordPress theme with optimised assets, efficient caching, and minimal dependencies achieves a perfect Lighthouse performance score.
Perfect SEO Score: Structured data for healthcare, optimised metadata, semantic HTML, and fast load times deliver a flawless 100/100 Lighthouse SEO score.
Google Ads Campaigns: Strategically managed PPC campaigns targeting high-intent local searches for private pharmacy services, vaccinations, and health checks.
Content Strategy & Optimisation: Created and optimised service pages, blog content, and landing pages tailored to private healthcare keywords and patient intent.
Project Snapshot
Homepage view of the Sussex Uni Pharmacy website.
Technologies Used:
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