Sussex Uni Pharmacy Pharmacy Website & Digital Growth
A full-service digital transformation for a university pharmacy — custom WordPress development, PharmOutcomes integration, Google Ads campaigns, and targeted SEO that drove 400% search growth and over 200% increase in private services revenue.
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Project Overview
A full-service digital transformation for a university pharmacy — custom WordPress development, PharmOutcomes integration, Google Ads campaigns, and targeted SEO that drove 400% search growth and over 200% increase in private services revenue.
Services Provided
- Custom WordPress Theme Development
- PharmOutcomes Assessment Form Integration
- Google Ads Campaign Management
- Content Creation & Optimisation
- Technical & On-page SEO
- Private Services Growth Strategy
- Local SEO & Google Business Profile
- Digital Marketing & PPC
- Schema Markup for Healthcare
- Conversion Rate Optimisation
Key Features
200%+ Private Services Growth: Targeted digital strategy specifically focused on private pharmacy services, driving over 200% growth in bookings and revenue.
400% Google Search Increase: Comprehensive SEO overhaul and Google Ads campaigns boosted organic and paid search visibility by 400%, dominating local pharmacy queries.
PharmOutcomes Integration: Seamlessly embedded PharmOutcomes assessment forms into the site, enabling patients to complete clinical assessments online before visiting the pharmacy.
Lighthouse 100/100 Performance: Lean custom WordPress theme with optimised assets, efficient caching, and minimal dependencies achieves a perfect Lighthouse performance score.
Perfect SEO Score: Structured data for healthcare, optimised metadata, semantic HTML, and fast load times deliver a flawless 100/100 Lighthouse SEO score.
Google Ads Campaigns: Strategically managed PPC campaigns targeting high-intent local searches for private pharmacy services, vaccinations, and health checks.
Content Strategy & Optimisation: Created and optimised service pages, blog content, and landing pages tailored to private healthcare keywords and patient intent.
Project Snapshot
Homepage of the Sussex Uni Pharmacy website across desktop and mobile.
Technologies Used:
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