Pharmacy website and SEO checklist for UK clinics

Your pharmacy website is often the first interaction a patient has with your clinic. If it loads slowly, fails compliance checks, or hides core services, the NHS referrals you fought for will go elsewhere. This checklist shows how to audit a UK pharmacy website for user experience, accessibility, and the local SEO signals that drive walk-ins and repeat scripts.

1. Confirm regulatory and patient-safety essentials

• Display superintendent pharmacist, GPhC registration number, and trading name in the footer of every page.
• Link to your NHS profile, GPhC profile, and complaints process within two clicks of the homepage.
• Ensure prescription services, opening hours, and emergency contact details are accessible on mobile without scrolling.
• Add cookie consent and privacy policy links that cover NHS-approved online services and prescription processing partners.

2. Optimise on-page content for pharmacy SEO

• Craft a clear H1 that combines service offering and location, e.g., NHS community pharmacy in Stratford offering travel vaccinations.
• Use structured H2 and H3 headings for core services: flu jabs, travel clinic, repeat prescriptions, and private services.
• Write service summaries of 120-180 words that include eligibility, turnaround times, and patient outcomes.
• Embed internal links to related services (for example, travel clinic → yellow fever vaccine) and to supporting blog guides.
• Add FAQ schema (<FAQPage>) for each major service to capture rich results and lower phone queries.

3. Secure technical performance and UX quick wins

• Target sub 2.5 second load times on mobile by optimising hero images and third-party script loading.
• Implement HTTPS across every page and review mixed-content warnings monthly.
• Configure conversion-friendly calls-to-action: Book a private consultation, Request repeat prescription, Message the team on WhatsApp.
• Add schema markup for LocalBusiness and Pharmacy, including geo coordinates and accepted payment types.
• Ensure forms are WCAG AA compliant with visible labels, error states, and keyboard navigation.

4. Reinforce local visibility beyond the website

• Update Google Business Profile weekly with services, fresh photos, and Q&A responses.
• Capture review requests after successful consultations using QR codes and automated SMS templates.
• Publish monthly articles targeting pharmacy + service + location combinations, linking back to your service pages.
• Partner with nearby dental or GP practices for cross-referrals and mutually linked resource pages.
• Track appointment requests, prescription refills, and phone calls in Google Analytics 4 to prove ROI.

5. Prioritise improvements in sprints

Break remediation work into weekly sprints:

1. Week 1: Compliance, footer updates, and policy links.
2. Week 2: Rewrite hero copy, service sections, and FAQs with location-rich SEO.
3. Week 3: Improve load speed and booking flow, ship schema, and validate Core Web Vitals.
4. Week 4: Launch review capture system and publish two support articles.

How we support UK pharmacies

Karad Infotech blends healthcare copywriting, technical SEO, and custom development. We helped Newpark Pharmacy increase online prescription requests by 62% and London Travel Jab expand bookings across three boroughs. If your pharmacy website or SEO needs a partner with sector experience, let’s build the roadmap together.