Use this pharmacy website RFP template to brief agencies and compare responses on equal footing. Copy the sections below into your document and tailor to your services and compliance needs.
What this RFP covers
- Project goals and KPIs (bookings, refills, click-and-collect, revenue)
- Scope outline (pages, portals, locations, languages)
- Compliance and accessibility requirements
- Integrations, data flows, and audit needs
- Timelines, phasing, and launch windows
- Support, SLAs, and reporting
RFP structure (copy/paste)
1) Background
- Locations, services (NHS vs private), growth priorities.
- Current platform and pain points (speed, editing, compliance, conversions).
2) Objectives & KPIs
- Targets for bookings/refills, conversion rate, LCP/CLS, uptime.
- Geographic priorities and private service focus.
3) Scope
- Page types (home, services, locations, clinics), per-location pages, FAQs.
- Flows: refill portal, click-and-collect, bookings, enquiries, live chat/WhatsApp.
- Content: copy, imagery, schema, FAQ authoring.
4) Compliance & quality
- WCAG AA, consent/cookies, data handling and retention.
- Uptime/backups, monitoring, incident response expectations.
5) Integrations
- PMS/CRM, inventory, booking tools, payment processors.
- Analytics (GA4), call tracking, and reporting cadence.
6) Process & timeline
- Discovery, IA, design, development, QA, launch, hypercare.
- Phasing options if you run multiple locations or services.
7) Handover & support
- Editor training, documentation, SLAs, patching cadence.
- CRO/SEO retainers and experiment roadmap (optional).
How to score vendor responses
- Healthcare experience: live pharmacy/health builds with metrics.
- Performance: current Core Web Vitals on portfolio sites.
- Security/compliance: approach to access control, backups, and audit logs.
- CRO/analytics: funnel tracking, dashboards, A/B testing.
- Team: who does strategy, UX, dev, QA, and support.
Downloadable version
Want this as a doc? Request the RFP file and we will send it with a scoring sheet.
Next step
Need help running the RFP or want us to bid? Book a consult and we will scope your project in 30 minutes.
Need a partner to implement this? We build compliant websites, custom software, and ongoing SEO programmes for UK pharmacies, dental clinics, and wider healthcare SMEs.
Karad Infotech Ltd
London-based digital, software & SEO partner
We help UK pharmacies, dental practices, and healthcare SMEs attract more patients with compliant websites, custom platforms, and ongoing SEO.
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