Pharmacy website RFP template (2025)

Use this pharmacy website RFP template to brief agencies and compare responses on equal footing. Copy the sections below into your document and tailor to your services and compliance needs.

What this RFP covers

• Project goals and KPIs (bookings, refills, click-and-collect, revenue)
• Scope outline (pages, portals, locations, languages)
• Compliance and accessibility requirements
• Integrations, data flows, and audit needs
• Timelines, phasing, and launch windows
• Support, SLAs, and reporting

RFP structure (copy/paste)

1) Background

• Locations, services (NHS vs private), growth priorities.
• Current platform and pain points (speed, editing, compliance, conversions).

2) Objectives & KPIs

• Targets for bookings/refills, conversion rate, LCP/CLS, uptime.
• Geographic priorities and private service focus.

3) Scope

• Page types (home, services, locations, clinics), per-location pages, FAQs.
• Flows: refill portal, click-and-collect, bookings, enquiries, live chat/WhatsApp.
• Content: copy, imagery, schema, FAQ authoring.

4) Compliance & quality

• WCAG AA, consent/cookies, data handling and retention.
• Uptime/backups, monitoring, incident response expectations.

5) Integrations

• PMS/CRM, inventory, booking tools, payment processors.
• Analytics (GA4), call tracking, and reporting cadence.

6) Process & timeline

• Discovery, IA, design, development, QA, launch, hypercare.
• Phasing options if you run multiple locations or services.

7) Handover & support

• Editor training, documentation, SLAs, patching cadence.
• CRO/SEO retainers and experiment roadmap (optional).

How to score vendor responses

• Healthcare experience: live pharmacy/health builds with metrics.
• Performance: current Core Web Vitals on portfolio sites.
• Security/compliance: approach to access control, backups, and audit logs.
• CRO/analytics: funnel tracking, dashboards, A/B testing.
• Team: who does strategy, UX, dev, QA, and support.

Downloadable version

Want this as a doc? Request the RFP file and we will send it with a scoring sheet.

Next step

Need help running the RFP or want us to bid? Book a consult and we will scope your project in 30 minutes.

About the Author

Pankaj Karad

Founder & CEO

Pankaj Karad is the founder of Karad Infotech, a London-based agency specialising in web design, SEO, and software development for healthcare businesses across the UK.

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