Most practices ask one question first: how much should a modern dental website cost in 2025? Here are clear ranges, what drives them up or down, and how to connect spend to bookings and revenue.
TL;DR pricing ranges
- Launch (single-location, marketing site): £4.5k–£7k
- Growth (2–5 locations, booking + recall flows): £9k–£14k
- Platform (custom portals, integrations): £18k–£30k+
- Timeline: 4–6 weeks (Launch), 8–10 weeks (Growth), custom for Platform
What drives cost
- Scope depth: number of service pages, landing pages per treatment, and localisation needs.
- Integrations: booking tools, PMS/CRM, analytics, call tracking, marketing tags.
- Compliance & accessibility: WCAG AA fixes, consent handling, audit logging.
- Performance targets: sub-2s LCP on mobile often requires image/CDN work and lean JavaScript.
- Content lift: copywriting, schema, FAQs, and patient stories take time but lift conversions.
Example scopes
Launch (single location)
- 5–7 pages (home, treatments overview, team, fees, contact/booking).
- Online booking CTA wired to your existing tool; phone click tracking enabled.
- LocalBusiness + Service schema; accessibility baseline (labels, contrast, keyboard nav).
Growth (multi-location)
- Location finder with per-location hours, maps, and reviews.
- Treatment landing pages for high-value services (implants, Invisalign, hygiene plans).
- Recall campaign landing + email/SMS integration; performance budget set and monitored.
Platform (custom)
- Patient portal or referral workflow; two-way integrations with PMS/CRM.
- Role-based access, audit trails, custom dashboards.
- A/B testing and CRO sprints post-launch.
Hidden costs to plan for
- Content and photography: proof beats stock—budget for at least one shoot.
- Analytics & reporting: GA4, events, call tracking, uptime monitoring.
- Support: backups, security patches, and small updates (budget monthly).
Timelines and checkpoints
- Week 1–2: discovery, IA, wireframes, copy outline.
- Week 3–4: design + dev, schema, performance budget setup.
- Week 5–6: content load, QA (accessibility + devices), launch plan.
- Growth/Platform add integration QA and phased rollouts.
ROI framing: tie cost to bookings
If an Invisalign patient is worth £3k and your new flow drives 15 extra bookings/quarter, that is £45k top-line. A £10k–£14k build with CRO and recall workflows pays back quickly.
Next step
Want a scoped estimate for your clinic? Book a consult and we will map scope, integrations, and a launch timeline in 30 minutes.
Need a partner to implement this? We build compliant websites, custom software, and ongoing SEO programmes for UK pharmacies, dental clinics, and wider healthcare SMEs.
Karad Infotech Ltd
London-based digital, software & SEO partner
We help UK pharmacies, dental practices, and healthcare SMEs attract more patients with compliant websites, custom platforms, and ongoing SEO.
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